6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Our legacy databases are not as robust as we need. Data entered by our sales people ends up as mush in our database. That may be okay for the rep, but it’s not okay for the company.
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