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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Our legacy databases are not as robust as we need. Data entered by our sales people ends up as mush in our database. That may be okay for the rep, but it’s not okay for the company.

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Customer Centricity Isn't Marketers' Major Concern--Yet

Customer Experience Matrix

Contrary to my initial impression that “customer centricity” was the major topic at the National Center for Database Marketing conference this week, a close look at the program shows just four of the 45 sessions had this as their focus. I count 37 service vendors and 17 software companies. Reality can be so annoying.

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Decoding the True Essence of Outbound Marketing

MarketJoy

Outbound Marketing – Brief Overview and Facets Around it. Ever been curious as to what exactly is “outbound marketing?” It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. Strategies to Transform “Outbound Marketing” Big Time.

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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Without leads, B2B marketers don’t have prospects. Without prospects, your company has no way to expand its client base. You can get your product in front of more decision makers at more companies and win more accounts as a result. Assessing the market need. However, with the right leads, everything else falls into place.

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Top 10 B2B Database Providers For Your Business (for Mid-markets)

SalesIntel

Main features: Over 20 million companies available Proprietary and accurate company technographic data that you can export to your own database Data on Buying Intent including over 12000 topics Over 14 million human-verified contacts 95% accurate B2B account and contact information. Seamless.ai G2 Rating: 4.2/5 5 Seamless.ai