ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C).

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C).

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Heinz Marketing

JULY 16, 2018

.” Based on what you just said, it almost sounds like this is the new way people in businesses buy from people in other businesses, right? We think of B2B as business to business. I’ve heard it described as P2P, people to people. That might be a very specific case study.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40

Online Marketing Institute

DECEMBER 9, 2009

TopRank has worked with many companies using search marketing to reach Business to Business audiences over the past 8 years and we’d like to share these 5 B2B search marketing tips that can help companies maximize their results: 1. It's all very logical isn't it but how many business owners do this?

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40