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20+ Content Marketing Statistics to Help You Make the Most of 2021

ClearVoice

(Emails and newsletters are second at 46%, with blog articles way down the list at 18%.). Motivated by a positive ROI , CMOs and marketing teams are spending increasing amounts of time and money on video — even taking into consideration the budget-slashing that’s taken place during the COVID-19 pandemic.

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How Content Accelerates Lead Generation

Brandpoint

for valuable information, which could be an eBook, template or other helpful guides. Related content – The Case Study Template: How to Share Your Company’s Success & Win Business ]. Related content: Is Business Blogging Still Worth It? ]. So what does lead generation with content look like?

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Should You Be Blogging For Enterprise Customers? Yes, Here's Why.

Hubspot

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. You're almost done. Image Source.

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Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum

Hubspot

Sure, you can create tons of content & have the most effective marketing strategy of all time, but all of it means nothing without being able to show some ROI for it. Use this Introduction to Inbound Marketing Analytics to find out how to measure and analyze all of your marketing efforts from email campaigns to blogging.

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8 Things I Wish I Knew Before I Started Blogging

Hubspot

So if our blogging team decided to go on vacation for a month , we''d still generate 73% of the traffic we generated the month before. And when you consider the fact that all those posts are optimized with calls-to-action for lead generation, the long-term ROI of blogging becomes even more evident. Pretty amazing, huh?

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

Eventbrite provides everything you need including custom page templates and the ability to sell tickets. Eventbrite Eventbrite empowers you with simple but powerful tools to manage, promote and sell out your event. It’s free to sign up and get started. Eventbrite will also list your public event in its directory.

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The Ultimate Inbound Marketing Glossary

SmartBug Media

Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. A/B Testing Marketing is a business science, meaning it includes a bit of psychology. The foundation of inbound marketing is content.