Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. The practice includes aggregation (gathering) and curation (sorting, categorizing, art directing, and presenting) such that material from multiple sources creates a unique editorial experience for readers/visitors. So curated content is not something new.

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Industrial Marketing Today

MAY 11, 2011

Thought leadership is a term that was first coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). No, my memory isn’t that good.

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Thought Leadership Marketing Management Peer-to-peer Service 60

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. October 28, 2010 Image via Wikipedia. Don’t just treat your thank you page, the page that a new lead is presented with once they have submitted a form, as an afterthought. Information sharing and education. Collaboration. Really Thank Them!

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B2B Marketing Enterprise Management Planning Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. I especially like this one session with Denise Wakeman, Rich Brooks and John T Unger on the topic of Blog Design Basic.

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B2B Marketing Zone Posts

JULY 7, 2010

Biznology , June 30, 2010 Image via Wikipedia. Business Blogging – Do You Have What It Takes? Webbiquity , June 30, 2010 Though blogging provides significant business benefits (e.g. increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization.

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Social Media Inbound Marketing Enterprise Management Social Marketing 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Wikipedia and a handful of open-source software developers were the pioneers. The next question is: where should I put the blog? This option should never be used for a corporate or business blog.

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