Business Blogging Lead Scoring Product Wiki 
Webbiquity
FEBRUARY 9, 2010
When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# The lessons? Subscribe to the comments for this post?
Webbiquity
MAY 10, 2011
It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Promote white papers / eBooks / reports for lead generation.
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Hubspot
NOVEMBER 7, 2012
But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. We bucket these two types of content together because they usually fall under the responsibility of a company's product marketer(s) to create.
Online Marketing Institute
NOVEMBER 7, 2010
Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.
Online Marketing Institute
JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.
Hubspot
JULY 9, 2012
Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. So let's see if we can't speed up this whole blogging thing so you can get more posts written in less time. Keep a Company Log: HubSpot uses our internal wiki to post ideas for blog posts.
Hubspot
APRIL 26, 2013
When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation. That''s right!
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