Hubspot

DECEMBER 29, 2011

A successfully optimized search campaign can help your business generate more leads and get found by potential customers. The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Industrial Marketing Today

JUNE 4, 2011

Various studies and my own experiences with industrial clients show that filling the top of the lead-gen funnel is still the number one goal. A study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads. Source: HubSpot). It is not an either/or proposition.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

OCTOBER 10, 2013

Scaling social media marketing. Business blogging efficiency. But that''s not enough to create a blog post from. Remember, your topic is pretty vague still -- but we''re getting close to having something blog post-worthy. What''s the difference between a "topic" and a "working title"?

Long Tail Marketing 28

Long Tail Marketing Lead Gen Traffic Lead Scoring 28

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Hashtags are a way for you and your readers to interact with each other on social media and have conversations about a particular piece of content. Clickthrough Rate.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28