Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. You put in the time to get it going, published a few posts, and waited for the leads to start rolling in. WHERE ARE ALL THE LEADS?! They want to be educated.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

NOVEMBER 23, 2011

This boosts your credibility, moves people through your site, bolsters lead generation, and creates potential for inbound links in the future as you establish yourself as a link sharer, not a link hoarder. Did you optimize the content? You're (probably) not business blogging just for fun. Maybe some leads?

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Hubspot

NOVEMBER 22, 2011

Remember: the more targeted you are, the better the chances that your blog readers will be interested in what you have to offer, and thus, more likely to convert. Make sure your offers' CTAs also direct visitors to targeted landing pages with lead-capture forms. Optimize Evergreen Blog Content With New CTAs.

Conversion 28

Conversion Tips Banners Opt-out 28

Hubspot

FEBRUARY 11, 2013

Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. Business Blogging. 11) Make your business blog all about promoting your products/services.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28