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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Feature a newsletter signup box prominently near the upper-right corner of your blog. From time to time, write “teaser&# posts informing readers of what content they are missing, but could be getting, as a newsletter subscriber. Link to product information from within your blog posts. Gather market intelligence.

ROI 100
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How to Shave 20 Minutes Off Your Next Blog Post

Hubspot

People understand the importance of blogging, but finding the time to do so on a consistent basis seems unimaginable. Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. Pretty impressive, eh? Let's do it. Block Out Time on Your Calendar.

Blogger 28
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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

These prospects are actively considering your solutions and are thus looking for product-focused information to help them make their decision. These pages should highlight your various product and service offerings and provide the information that prospects are looking for to conduct product research and understand what you sell.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40
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11 Clever Ways to Nurture Leads With Your Business Blog

Hubspot

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool. 1) Implement Smart CTAs.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. com , wiki.

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The Blog Editor's Ultimate Guide to Managing Multiple Contributors

Hubspot

Want a more well-rounded and sufficiently fed business blog ? But in all seriousness, a blog with multiple contributors results in a better blog overall. Maybe you come up with a written training guide on your internal wiki including resources that every new contributor is required to read before they start blogging.