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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

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Blog content tip - Don't let your content go to waste

Anything Goes Marketing

Compile some of your blog posts and create a downloadble white paper or e-book. Look beyond your blog. If you have a corporate blog look at your other marketing materials - website articles, ads, email, white papers, pamphlets, trade show materials etc.

Tips 100
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. Conductor Blog ). Founder’s Blog ).

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Three Key Insights on How B2B Marketing is Changing

Webbiquity

In the B2B Marketing Zone study, every responding company had an active blog. It’s not surprising, as blogs are the core element in content marketing. Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post.

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Content SEO

Online Marketing Institute

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Mike AIDA - Attention, Interest, Desire, Action still most used and implemented, why we have public trade shows just to get attention.i View Comments Rate this Post: ( 1 votes, average: 4.00

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The Ultimate Inbound Marketing Glossary

SmartBug Media

Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. Google Google is increasingly clutch when it comes to inbound marketing. Check out Google’s GA4 Certification.

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Virtual Marketing and Business Development for the Professional Services

Hinge Marketing

Virtual Marketing is the use of online or digital techniques to achieve strategic marketing and sales objectives without resorting to traditional in-person marketing strategies such as networking at live events, face-to-face meetings, seminars or trade shows. They also tend to convey credibility and signal your areas of expertise.