Industrial Marketing Today

MAY 5, 2010

After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. That closes the loop in your content marketing cycle while minimizing loss of qualified leads.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. FAQs]" should get you up-to-date.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Buzz Marketing for Technology

JUNE 27, 2008

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization. · Blogging. ·

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization. · Blogging. ·

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Flowtown is perfect for small and medium businesses ( see my review here ).

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Buzz Marketing for Technology

JUNE 27, 2008

Pre-assemble a file of possible leave-behinds -- cheat sheets, step-by-step instructions, FAQs, bookmark lists etc. Develop and disseminate (with simple one-page instructions or FAQs) routines and practices for effectively capturing, filing and finding relevant knowledge in the context of what it is to be used for.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Hubspot

MARCH 1, 2012

Blog posts. Tip: Be sure to research whether your competitor has more than one blog, and if so, note for what those blogs are used. Sharing long form content on LinkedIn? Are people commenting on any particular blog posts? Whitepapers. Slide decks. Static visual content (i.e. infographics, cartoons). Case studies.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28