article thumbnail

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

article thumbnail

Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

Share: Read more from Social Media Blog , Blogwell , Marketing Mix , Social Media 4 Comments Post a comment Andrew Corliss Nov 9 2010 I believe blogging but all acts of social media are now necessary for businesses. Blogs help deliver information from the company to the consumer. That is why blogs matter.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

article thumbnail

The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

Business Blogging. 32) 62% of marketers surveyed will blog in 2013. 33) 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly -- which, by itself, is still an impressive result. 59) 52% of all marketers generated a lead from Facebook in 2013.

article thumbnail

20 Handy B2B Lead Generation Resources

PureB2B

It’s the digital equivalent of rubbing elbows with CEOs, CFOs, COOs, and every other company member that you wouldn’t typically find on Facebook. In this SlideShare presentation, serial entrepreneur, Abhishek Shah, shows how they use LinkedIn to generate leads for your business in 13 easy steps. Demand Wave. Inspired Marketing.

article thumbnail

20 Handy B2B Lead Generation Resources

PureB2B

It’s the digital equivalent of rubbing elbows with CEOs, CFOs, COOs, and every other company member that you wouldn’t typically find on Facebook. In this SlideShare presentation , serial entrepreneur, Abhishek Shah, shows how they use LinkedIn to generate leads for your business in 13 easy steps. Demand Wave. Inspired Marketing.

article thumbnail

20 Handy B2B Lead Generation Resources

PureB2B

It’s the digital equivalent of rubbing elbows with CEOs, CFOs, COOs, and every other company member that you wouldn’t typically find on Facebook. In this SlideShare presentation , serial entrepreneur, Abhishek Shah, shows how they use LinkedIn to generate leads for your business in 13 easy steps. Demand Wave. Inspired Marketing.