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B2B Lead Generation Blog: Blogging & RSS Events

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

RSS 120
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

eMarketer ). Despite growing interest in the concept of social business , less than 20% of U.S. eMarketer ). eMarketer ). eMarketer ). More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. B2B Lead Blog ). eMarketer ). Leaders West ).

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%). eMarketer ). Social Media Today ).

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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale. This white paper aims to change that perception of them.

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Linking blogs and newsletters together Part II (Lead Nurturing)

Anything Goes Marketing

It's all about building yourself up as the trusted advisor as described by Brian Carrol in his B2B Lead Generation blog This whole concept dawned on me as I was reading through a B2B Online article by Karen J. Blogs are not that much different from newsletters in many ways.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

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Industrial Blogs for Lead Generation Using Inbound Marketing

Industrial Marketing Today

There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. Various studies and my own experiences with industrial clients show that filling the top of the lead-gen funnel is still the number one goal. Does your company use a blog? Why is it so important?