Anything Goes Marketing

MAY 1, 2007

For many companies, this requires a fundamental shift in the way that marketing is seen as typically B2B marketers are focused on advertising, events/trade shows, and direct marketing. Marketers first need to convince management to trail this concept and then need to prove how podcasts (and other web 2.0.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Webbiquity

MAY 10, 2011

.&#. It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Online Marketing Institute

NOVEMBER 7, 2010

Filed under: Articles About Biz Blogging , B2B Blogs , Business Blogging b2b marketing Business Blogging content curation content marketing : Permalink 1 comment for Content Curation in B2B Marketing » Some interesting and thought-provoking comments from the thought leaders.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40