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Industrial Marketing Today
SEPTEMBER 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.
Industrial Marketing Today
MAY 11, 2010
Because of longer sales cycles, more promising opportunities are being lost since business conditions change at the other end and projects are put on hold indefinitely or being eliminated. A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads.
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Industrial Marketing Today
MAY 7, 2010
The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.
Industrial Marketing Today
APRIL 26, 2010
For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. Privacy Policy | Site designed by AMAInteractive a div. Junta42 reported that for the third straight year, marketers are planning to spend significantly more on their content marketing efforts. Resources
Industrial Marketing Today
JUNE 24, 2010
Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. In 2010, almost 50% of small businesses will include “follow us” links in their e-mails, and about 44% will include share options in their messages.
Industrial Marketing Today
MAY 5, 2010
an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?
Industrial Marketing Today
MAY 26, 2010
The recommendations are based on the results of a survey of engineering, technical, manufacturing and industrial professionals who have influence on their company’s processes for buying products and services. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved.
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