Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Well, that's exactly what happened to a technology provider called Marco.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

OCTOBER 7, 2011

We talk a lot about how marketing analytics is key to inbound marketing success. The following 20 testing variables can lead you to discover valuable opportunities to optimize and improve the performance of your marketing initiatives. 20 Variables to Test in Inbound Marketing.

Paid Search Agency 28

Paid Search Agency Ad Frequency Landing Pages Lead Nurturing 28

Hubspot

DECEMBER 29, 2014

But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. It''s the strategy part that trips up a lot of businesses. Adapt it based on your business needs and experience. 1) Purpose.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

JANUARY 13, 2014

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. (And

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

APRIL 27, 2015

To set your posts up to resonate with your audience, you'll need to clearly define the audience you are looking to reach and use their profiles to guide your blog’s topics and formats. Check out these free buyer persona templates to get you going.). In order for people to read your blog, they need to be able to find it.

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28