Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Customer Segmentation using Google Analytics You can use Google Analytics for very sophisticated customer segmentation. This is a little more involved than I can explain in this blog post.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The chart below from a research study done by Forrester illustrates this point very clearly. And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. It’s often (wrongly) assumed that B2C marketing is much bigger than B2B because 1) it’s much more visible to most people, and 2) there are a lot more consumers than businesses in the market buying stuff.

Enterprise Management 232

Enterprise Management Work Management Marketing Management B2B Marketing 232

B2B Marketing Zone Posts

JULY 7, 2010

&# If you’re a business to business marketer, you ought to check it out. &# If not, let’s get you up to speed. - CK’s B2B Blog , June 13, 2010 As marketers, data, statistics and factoids are our friends. Business Blogging – Do You Have What It Takes? We need one, too. and keeping! Drip Too Fast.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40