Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. It’s often (wrongly) assumed that B2C marketing is much bigger than B2B because 1) it’s much more visible to most people, and 2) there are a lot more consumers than businesses in the market buying stuff.

Enterprise Management 235

Enterprise Management Work Management Marketing Management B2B Marketing 235

Tony Zambito

MARCH 4, 2012

Depending on surveys from such sources as IDC , IDG Connect, DemandGen Report , Forrester , and more, we know that buyers are remaining invisible to B2B businesses and spend only a quarter of their time talking directly to sales when making purchase decisions. Descriptive Buyer Segmentation Based on Buying Behavior and Opportunity.

Top of Funnel 100

Top of Funnel B2B B2B Sales Wikipedia 100

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Customer Segmentation using Google Analytics You can use Google Analytics for very sophisticated customer segmentation. The trick is to learn how to use all its power.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The chart below from a research study done by Forrester illustrates this point very clearly. And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Buzz Marketing for Technology

NOVEMBER 14, 2012

According to Forrester, Web personalization is “creating experiences on websites or through interactive media that are unique to individuals or segments of consumers.” Yes, they’ve thought about segmentation, recommendations and retargeting, but these techniques are only a fraction of what technology now allows.

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100

Salesforce Marketing Cloud

JULY 21, 2021

You can quickly and easily make data-backed decisions about new customer segments you want to target. The business problems we’re helping to solve. Artificial intelligence (AI) integration helps your team plan and optimize every customer interaction. Learn more about Sales Cloud here.

Enterprise Management 98

Enterprise Management Work Management Marketing AI Marketing Management 98