B2B Marketing Traction

JANUARY 19, 2012

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. 9 Basic Blog Features. This post is designed as a checklist for those of you getting started.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

OCTOBER 16, 2012

How realistic is it that the business can spend the time and money to implement social media correctly? Take business blogs, for example. Blogs take time, inspiration and writing skills. Can the social media marketing activity get done in a reasonable amount of time, so that the business can realize results?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

AUGUST 4, 2011

How realistic is it that the business can spend the time and money to implement the marketing correctly? Take business blogs, for example. According to a Technorati study from 2008, blogs have a 94% abandonment rate. Blogs take time, inspiration and writing skills.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

AUGUST 22, 2011

There is a good discussion about this on LinkedIn that I waded through – Elyse Devries, Alterian SM2, recommends that corporate business blogs be contained in the corporate website. Brandon James, BrandON Consultancy, recommended using sub-folders on your website.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

APRIL 27, 2012

One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company. Any business-to-business blog must reflect your business’s marketing persona.

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100