B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn
Metadata
OCTOBER 6, 2021
Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. “Learn More” has the highest clickthrough rate on LinkedIn—but also the highest CPL. How to look at the data. It’s best to look at this when you’re experimenting with several ads, creative, etc.,
Let's personalize your content