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Zero to Hero: A Content Marketing Guide for Brands That Are Just Getting Started

Scoop.it

Content helps your audience at every stage of their buying journey—from discovering you to moving forward in the sales cycle to becoming a loyal customer. Blogs can be an incredible way to reach your audience, answer their burning questions, and build a loyal following. Why Should Brands Bother With Content Marketing?

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How to Win More Deals with Video for Sales in 2021

Vidyard

Since Sam started using video he’s seen open rates at 95% and reply rates 3x higher than text based emails. He felt the burn and his prospect felt the love. As he says, “optimization of sales efforts is everything” for his small team with big dreams. Since implementing video in his process he’s seen win rates quadruple.

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How to Win More Deals with Video for Sales in 2021

Vidyard

Since Sam started using video he’s seen open rates at 95% and reply rates 3x higher than text based emails. He felt the burn and his prospect felt the love. As he says, “optimization of sales efforts is everything” for his small team with big dreams. Since implementing video in his process he’s seen win rates quadruple.

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SEO vs PPC: What Should You Do First? [VIDEO]

Directive Agency

Subscribe to YouTube! Then, if you layer in your sales cycle or the time it takes someone from a form fill to closing a deal — this idea that PPC will work lightning fast is just incorrect. This is the misconception people get burned into their brains. Word by word. Retain more by reading? We got you. You’re welcome. ].

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Our Unique Approach to Content Marketing in 2017

Directive Agency

Yes, you want to maximize the visibility of your brand, but you don’t want to burn money doing so. Youtube channels work for many hands on marketers working in the trenches of campaign set up and optimization. Which is bound to generate a high bounce rate. B2B marketers are constantly dealing with an elongated sales cycle.

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For AdWords In ABM, Add the Right AI

Webbiquity

So you’ll be able to target their specific interests as they’re browsing the Google Display Network and YouTube. An offering like Google Attribution might hold value for B2B, since long sales cycles mean multiple touchpoints are involved, so a marketer will want analytics tools to diagnose what works and what doesn’t.

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Ethan Beute: Rehumanizing B2B Digital Marketing

B2B Digital Marketer

Ethan Beute ( 16:45 ): This isn’t about putting it on your YouTube channel. Um, so I guess I would, I would say personalization in terms of, um, you know, I have a, I have a long sales cycle and a very, very high dollar value products. It’s not about putting it on your LinkedIn feed or LinkedIn profile. 7% to 3.6,