Sales Intelligence Tools: A Guide to Predictive Prospecting
Zoominfo
MAY 25, 2022
Sloppy databases waste time with high bounce rates, incorrect numbers, and misaligned campaigns. Salespeople get burned out using inaccurate data that doesn’t help them set quality meetings or generate qualified leads. For many companies, the ideal customer profile (ICP) is anecdotal or based on the opinion of the leader.
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