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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

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29 Types of Trigger Events and How to Track Them

Hubspot

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

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Email Subject Lines: 295+ Best Performing (The Biggest Swipe File On The Internet)

SendX

You’re probably no stranger to the fact that subject lines play a HUGE role in deciding the success of your email marketing campaign. Infographic by- Invesp Consulting So if you want your emails to be opened, you need to make sure your subject lines use the correct psychological triggers and cater to your audience.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Everything you need to know about finding the ideal tool to ace marketing and optimization.

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LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively.

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Make Sure Your A/B Tests are Foolproof with Quality Assurance: The Complete Guide to QA-ing Your A/B Tests

Convert

An A/B test can burn through a significant amount of time, money, and resources for optimizers. In the context of A/B testing functionality, design, reliability, durability, and price, it’s all about meeting the customers’ wants and expectations. A second pair of eyes on A/B testing and its design can uncover unexpected flaws.