ANNUITAS

MARCH 26, 2013

I was lucky enough to catch up with Joe Pulizzi, author, speaker and founder of the Content Marketing Institute and known to many as @juntajoe to talk all things content marketing. Here are a few of Joe’s answers to some of my burning questions about content marketing today.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

SendX

OCTOBER 23, 2018

You’re probably no stranger to the fact that subject lines play a HUGE role in deciding the success of your email marketing campaign. To help you improve your open rates, we’ve compiled the biggest list of the top email subject lines (295+) to ever exist on the internet. Digital Marketer: “ Is this you? ” Pocket: “ How to Sleep.

Best Practices 224

Best Practices Digital Marketing Funnels Top of Funnel Webinar Metrics 224

Single Grain

AUGUST 10, 2021

That’s the percentage rating given by B2B marketers on the effectiveness of a case study. Case studies show how customers used your product/service and got massive results. 35% increase in website retention rate. They should have a clear idea of the process you used to solve your customer’s challenge in the case study.

Case Study 98

Case Study Case Studies Paid Content Studies 98

Contently

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. I’m leaving on my 2-month Contently sabbatical in January. Complacency is the enemy of good content. So I’m going to do just that.

Content 166

Content Burn Rate Case Studies Case Study 166

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. How much easier (and more profitable) would your life as a marketer be? In fact, it’s probably more difficult today as a result of the average customer’s access to information and competitor deals. Click To Tweet.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Convince & Convert

SEPTEMBER 21, 2010

There seems to be a distinct collection of sessions, parties, and hang-outs for the social media crowd, and then a completely separate collection for developers, entrepreneurs (and of course film attendees). But now, even the best content is beyond the official SXSW boundaries. I’ll write about that soon.

Social Media 127

Social Media Media Paid Content Conference 127