Marketing Insider Group

JULY 6, 2010

But the same content will not always work in both mediums. Content strategy needs to be considered and offers may need to be adjusted. Registration-required content is not always viewed favorably by social respondents. Registration-required content is not always viewed favorably by social respondents.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

The Effective Marketer

MARCH 22, 2012

Create sufficient content (how can we possibly keep up with demand for content?). Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. And so, there are new roles coming down the pike based on each of the critical tasks mentioned before: Seed : Content strategist. Inbound marketer. Responsibility.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? You want to be found when they do.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. As a consumer, I’m fed up.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 1, 2010

The result of all this was redundancy like B2B marketing has never seen before. Lists became “tired&# as response rates drops. What we need is Insight-driven marketing that starts with the customer. I especially was glad to see content programs listed under your insight-driven marketing comment.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

MAY 12, 2010

And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. Step 4: Identify or create valuable content and offers. If you have content- test which pieces work best. We are so focused on tactical execution that we lose focus on the results.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Customer Experience Matrix

SEPTEMBER 20, 2011

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. That said, here are highlights from my notes. Let's face it: the reason most people buy there is price.)

Inbound Marketing 120

Inbound Marketing Hubspot Burn Rate Marketing Management 120