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Influencer marketing should not be about collecting influencers

Biznology

What all of these people-collectors have in common is that they tend to take these flesh and blood people they have collected and lock them into a curio cabinet, a de facto glass menagerie. They flit about the room like bumblebees collecting business cards in lieu of pollen. LinkedIn and Twitter has made this even easier.

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The Ultimate Guide to Startup Sales

Hubspot

Everyone involved in a startup sales org — from founders down to reps — is bound to face a host of challenges as their company gets its bearings. If you want to lock in a lucrative target market , you need to have some concept of the buyers that compose it. Startup Sales Strategy. Consider targeting a niche market.

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Answers to Your Google+ for Business Questions, Part 1

Biznology

Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts. Here’s part 1 and I hope I have answered your questions. And than you for attending as well as reading now. Q: What is the benefit of a complete profile?

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