Navigate the Channel

JANUARY 10, 2024

Whether you’re a business or company with an online presence (read: a website), the content you create defines you. KPIs can be sales-focused, including the average number of leads generated per quarter and deal conversion rates. The bounce rate is a more specific cousin of the time spent on site metric.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Go Beyond SEO

MAY 16, 2017

Do you ever feel like your marketing company is lagging behind? You’ve got the website; you have some leads. Here’s how our Legal Leads System can double your leads for a fraction of the cost of huge marketing companies. Within a couple of months of switching to GoBeyond, we saw a 6x increase in web leads.

Planning 68

Planning Marketing Plans Sales Qualified Leads Lead Scoring 68

Terminus

MAY 23, 2019

Here’s the problem – you know there are dozens of touch points between your marketing campaigns and every buying center that ultimately closes business with your company. But using tactical micro-metrics like CPC, CTR, CPL, and on-page optimizations is like looking at a Seurat up close. Sometimes hundreds. It’s our fault.

Top of Funnel 20

Top of Funnel Sales Qualified Leads Cost per Lead CPL 20

Hubspot

DECEMBER 11, 2014

According to Gartner , the market for SaaS (Software as a Service) applications will grow from $20 billion in 2013 to $33 billion in 2016, with a compound annual growth rate of 19.5%. What can founders and executives do to improve the odds that their companies will get to the top of the market and stay there? The SaaS Challenge.

Paid Search Agency 28

Paid Search Agency Marketing Management Advertising Agencies Marketing & Strategy 28

Marketing Insider Group

AUGUST 12, 2010

However, you must continue to nurture those leads that are not yet ready to buy. In some companies “nurture happens&# almost by accident. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Single Grain

NOVEMBER 17, 2020

It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively. LinkedIn Ads offers several different campaign types (see more here ), but for our purposes, the only three that enterprise B2B SaaS companies need to focus on are: Sponsored Content. Message Ads.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Hubspot

FEBRUARY 1, 2012

Making a campaign look good on paper could simply mean opting into the content network and showing an Excel chart with increasing leads at a decreasing price, without ever taking the quality of said leads into account. They don't focus on an industry standard click-through rate (CTR) or a generic cost-per-lead (CPL) goal.

Paid Content 28

Paid Content PPC Paid Search Agency Cost per Lead 28

Heinz Marketing

JANUARY 15, 2019

Track the KPI’s and metrics that align with overall company objectives and goals and revenue performance. Pipeline velocity, cost per lead, cost per opportunity, cost per deal, and opportunity creation rates are all good places to start. Focus on Reporting Strategic Impact. I disagree.

Marketing Report 79

Marketing Report Sales Qualified Leads B2B Marketing Burn Rate 79

The Point

AUGUST 25, 2022

These days, Webinars are a tougher sell than ever, especially for “first touch” lead generation. Most CPL publishers and other lead generation companies won’t even promote live events. Companies have long since generated more leads, and value, and ROI from Webinar recordings than they do from the initial, live event.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

B2B Digital Marketer

AUGUST 17, 2020

Or there may be by a monthly or an annual subscription with us or one of the other companies that provide something approximately similar. Uh, let’s say it’s whether a sales accepted lead, let’s say from, from an inbound opportunity or maybe even an outbound opportunity, depending on how your company is organized.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

Hubspot

DECEMBER 17, 2013

If you could ask a top marketing expert any burning question you have, whether it''s about content creation or social media, or perhaps paid marketing or email -- what would it be? Are you focusing on generating leads and aiming to advertise at the lowest possible cost-per-lead? I bet you have some questions.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28