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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?

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The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering. Engage, Inc.

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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. But with marketing automation adoption rates at 5-10% in mid-to-large companies, and less than 1% in smaller companies, not many companies are actually implementing.

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

The article also refers to: The CMO Council ’s “State of Marketing” survey did not ask about click-throughs specifically, but found marketers worldwide were most likely to measure their campaigns through page views, registrations, and the volume and origin of site traffic. Because it is an easy metric to obtain.

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Excuse Me, There's a Digital Hair in My Print Media Soup

Hubspot

We believe in the merits of channels like Google, Facebook, Twitter, LinkedIn , and the whole wide interwebs for marketers and business owners to spread their message, and generate leads and customers. Let's begin with where the idea for this blog post all started, this inexplicable piece of direct mail our CMO received on Monday.

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Get More From Your Investment With a Solid Video Content Strategy

ClearVoice

We got burned, we can’t do video again.” In a SiriusDecisions Global CMO Study for Emerging Companies , CMOs revealed the top influences on their marketing strategy over the next two years and their associated challenges. Think in terms of day-rates. Typically videographers charge a day-rate for a film shoot.

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Marketing’s Artificial Intelligence Revolution Is Here

Contently

Last year, CMO turnover reached its highest point since Russell Reynolds began tracking the data in 2012. Jon Epstein—CMO at Sentient, the company behind Siri and one of the most-funded independent AI firms in the world —believes AI will be more revolutionary than the internet. The rise of AI.