Marketing Insider Group

MAY 12, 2010

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Why is this important?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

ClearVoice

APRIL 18, 2019

Meanwhile, in the other marketing camp: “We spent $10,000 on one video and it didn’t perform well. We got burned, we can’t do video again.” And, these people: “Yay, we have $3,999 budgeted for video content this year! So, why are CMOs on the struggle bus with their video marketing approach? Why use video marketing?

Marketing Budget 82

Marketing Budget Video Marketing Marketing & Strategy Landing Pages 82

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Your Startup Marketing Strategy Primer 2.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Your Startup Marketing Strategy Primer 2.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

FEBRUARY 11, 2013

That means they probably want to see you in their Twitter stream as much as possible, so you can bury all the content from the other users they're following. Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. Never mind dynamic, Smart CTAs. Business Blogging.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28