Metadata

OCTOBER 6, 2021

Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Directive Agency

APRIL 2, 2019

This is the misconception people get burned into their brains. The massive amount of clickthrough rates you get from going to the third position to the first can do exponentially more from a cost-per-opportunity standpoint than PPC could in the first three months. Not six months. Not three months.

PPC 68

PPC Paid Search Agency SEO Video Marketing 68

Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. If this isn''t baked into your marketing software, check out Litmus.

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

APRIL 26, 2016

While the 18-24 demographic may have the highest adoption rate already, the benefits of ad blocking is resonating the most with those that are 45 or older. Much like display, your open and click rates will vary by content category, but the clickthrough rates tend to outperform display across the board.

Paid Search Agency 28

Paid Search Agency Ads Software Ad Exchange 28

Vidyard

JULY 9, 2020

They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Take the Michelin guide and star rating systems for restaurants. Don’t buy too much email software: The software that’s best for you depends on how much time you can dedicate to it.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Take the Michelin guide and star rating systems for restaurants. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65