Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. 7) What do open rates and clickthrough rates mean?

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

APRIL 26, 2016

Categorically speaking, some websites have audience segments with higher levels of blocking than others. While the 18-24 demographic may have the highest adoption rate already, the benefits of ad blocking is resonating the most with those that are 45 or older. Some people just like to watch the world burn.

Paid Search Agency 28

Paid Search Agency Ads Software Ad Exchange 28

Hubspot

DECEMBER 17, 2013

If you could ask a top marketing expert any burning question you have, whether it''s about content creation or social media, or perhaps paid marketing or email -- what would it be? When it comes to metrics for individual email sends and A/B tests , the open rate (OR) of an email send is a vital one to monitor. Where do I start?

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Vidyard

JULY 9, 2020

They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Take the Michelin guide and star rating systems for restaurants. The data platform startup Segment ran a brand campaign that was so successful, it bled over into social media.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Take the Michelin guide and star rating systems for restaurants. A billboard from Segment that says, “Good morning, LA!” A billboard from Segment that says, “Good morning, LA!”

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65