Black Friday discounts: 7 clever ways creators can use discounts to boost sales this season
ConvertKit
NOVEMBER 9, 2020
But discounting isn’t only about price—in fact, two other factors—urgency and status—are far more likely to drive customers to open their wallets. Urgency helps drive new customers. Most discounts aimed at new customers rely on urgency or loss aversion. Even small discounts can have significant effects.
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