Why we care about adtech: The complete guide
Martech
MARCH 15, 2022
Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Intentionally misrepresented ads. People-centric marketing.
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