Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. How can they do this with limited content marketing assets? What can they do?

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Albacross

APRIL 1, 2020

In a recent webinar, Profitwell’s CEO Patrick Campbell explains that there’s fear of a cascading effect. Can you bundle products or services together? You can also plan to promote content during this time period, not just to churned customers but to prospects and customers too. We’ve seen brands go both ways. Retention Strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 52

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Prospect driven buying cycles mean that buyers research solutions on their own, and do their own due diligence, engaging sales much later in the sales cycle.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Huptech Web

JULY 7, 2022

Magento provides a comprehensive set of advanced ecommerce features, a content management system, and consumer segmentation tools. Features: Responsive Themes Rich Content Editor Product Display Customization Tax Rate Calculator [cta_blog] Select the eCommerce website development hosting platform. for clearing last-minute doubts.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52