The Effective Marketer

MAY 20, 2011

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Who’s Involved in Creating Personas. During the Bulldog Solutions event, we discuss this issue of how to create one and who should be involved.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

Vidyard

AUGUST 2, 2016

But it isn’t by luck — they’ve taken a strategic approach to mapping out their video content strategy and aligning it to the buying journey of each key target persona. With more than 1,000 assets that generate over 2 million viewing minutes per year, video has become one of their highest opportunity influencers.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

The Effective Marketer

AUGUST 30, 2010

The key ideas that seem to be present across them all are: Buyer persona is key for content generation Guest writers (employees, competitors, etc.) While I still struggle to write good content, I did find some useful resources online that I hope will also help you out.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Customer Experience Matrix

MARCH 29, 2016

These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. Here's how it works: users can set up a rule tied to journey stage, product type, or customer attribute such as industry or persona. The planning module was the original product.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120