Anything Goes Marketing

DECEMBER 9, 2007

Karen Gedney reported that Bulldog Solutions started adding video highlights to their emails. Bulldog Solutions reported that with the inclusion of video in their email, open rates have increased by 30 percent to 14.09 Company videos for holiday cards. The bottom line here is that video has come a long way.

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

The Effective Marketer

AUGUST 30, 2010

Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. We have all been there.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MARCH 17, 2010

Design #11 Email Sender: Tableau Software Email Title: 50 Metrics Every Marketer Should Master What I Like: Small but visible logo on top left identifies the company immediately. Click on the images for larger version. Clean header graphic with big and concise title. Short copy. Right side bar with useful links related to the webinar.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

WebMarketCentral

MAY 20, 2009

Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. Lesson: vet all choices against the basics: • Does it clearly differentiate our company? • Bulldog Solutions ’ logo is so memorable that it wins in my book. Donaldson ("Red") and Cris Rominger of B2B Communications.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20