The Effective Marketer

AUGUST 30, 2010

Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. We have all been there.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MARCH 17, 2010

Design #11 Email Sender: Tableau Software Email Title: 50 Metrics Every Marketer Should Master What I Like: Small but visible logo on top left identifies the company immediately. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Click on the images for larger version. Short copy.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

WebMarketCentral

MAY 20, 2009

Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. Lesson: vet all choices against the basics: • Does it clearly differentiate our company? • Three to four of them need updates to make them work in a Web 2.0 while the tag line text says: “The Leader in Web 2.0

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20