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Lattice
NOVEMBER 12, 2019
Events are a tried and tested technique to build relationships with customers and prospects. Learn what our team discovered by applying a more personalized marketing strategy to our events, turning them into account-based events that align tightly with our overall ABM strategy.
Lattice
MARCH 29, 2016
If your customers aren’t seeing value and talking about your product, you’re not really building a successful business. Using the richness of Lattice’s data cloud, she and her team have build better models that help increase average response rates and average order value. Customer success is the hallmark of a great company.
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Lattice
MAY 24, 2016
There are three new use-cases we support here: Building your account/contact database: B2B buying cycles are a team sport. Lattice now enables you to identify and build your contact database based on job title, function, etc. According to IDG research , on average 17 individuals are involved in a buying decision.
Lattice
SEPTEMBER 21, 2016
By knowing who to call first, sales reps are building an accurate pipeline and avoiding cold calls to prospects that will never convert. This also enables sales to prioritize their leads based on the predictive score and attributes of a lead or account. Too few leads: Another top use case for predictive is averting the scarce leads scenario.
Lattice
JANUARY 6, 2016
If you’re trying to decide where to host events such as roadshows or prospect breakfasts, considering using your lead score to build a “heat map” of where your highest leads are located. Some ideas for the highest scored leads: Personal phone call invitations. Here’s a tutorial on how to make this happen. Or try BatchGeo ! ).
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