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The Point
FEBRUARY 18, 2020
Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. You’d assume, therefore, that marketing automation maturity – the level of sophistication at which companies employ the technology – has improved.
The Point
SEPTEMBER 17, 2014
Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Our job was to build on that foundation and identify opportunities for improvement. Spear is a Marketo agency partner.) “A
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The Point
AUGUST 1, 2013
Conversely, a poorly designed lead scoring system – one that labels good leads bad and vice-versa, can quickly result in sales disenchantment, to the point where good leads are routinely ignored and demand generation ROI suffers accordingly. Multiple campaigns assigning lead scores. Faulty inactivity campaigns.
The Point
SEPTEMBER 6, 2011
Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.
The Point
MAY 18, 2010
That conclusion was prompted by this question, posed on Focus : “We want to start doing more lead nurturing with our leads, and really aren’t quite sure how to go about it. Do you use a specific software for lead nurturing? If so, what do you use, and how does it help build your pipeline?&#. It won’t. (No
The Point
JULY 21, 2016
It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) Sending too many emails.
The Point
NOVEMBER 5, 2009
Recently I sat down with Barbara Angius Saxby, founder of Accelent Consulting , to discuss the role of new technologies in helping companies achieve what Barbara calls “process excellence.” Barbara’s firm helps clients achieve business growth through strategic marketing management, sales leadership, and business process alignment. (HS)
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