Lenny's Newsletter

SEPTEMBER 24, 2023

Lenny may be an investor in the companies discussed. Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Lenny's Newsletter

SEPTEMBER 5, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. A surprising number of founders found their early customers by putting out compelling content online and first building a following. Art by Natalie Harney. Let’s jump right into it. PR can work, but rarely does.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Note: I sprinkled in some Google Search ads, too.) My next move? I hired an agency.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. 62% feel uncomfortable with how companies use their personal/business information. 45% are unsure about how companies use their data. To build trust, be transparent with how you collect and manage customer data.

Privacy 99

Privacy Loyalty Work Management CPO 99

Metadata

JANUARY 8, 2024

But according to Liam, those metrics mean jack to everyone at your company who matters. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. It typically comes in the form of clicks, organic traffic, engagements, and email opens, which don’t show any validity.”

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Lenny's Newsletter

AUGUST 15, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. of the companies I spoke with went through at least one failed idea before discovering something that worked. 👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter.

Validation 52

Validation Startups CPO B2B 52

Webbiquity

JUNE 6, 2011

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Perhaps our focus should be to gain credibility and trust — then work to build an enduring, meaningful relationship. Now you may wonder, “ How do we build a community? You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100