build Buy Companies CPO Linkedin 
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APRIL 8, 2024
Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. When I joined Armorblox in 2021, my marching orders were to run paid campaigns, primarily on LinkedIn. Fast forward a few months, and I was more convinced than ever that LinkedIn wasn’t the answer.
Lenny's Newsletter
SEPTEMBER 5, 2023
Each week I tackle reader questions about building product, driving growth, and accelerating your career. A surprising number of founders found their early customers by putting out compelling content online and first building a following. Art by Natalie Harney. Let’s jump right into it. PR can work, but rarely does.
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SEPTEMBER 28, 2023
Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn.
Martech Advisor
JANUARY 28, 2020
Here are five practices to help you safeguard customer data and build customer trust and loyalty. 62% feel uncomfortable with how companies use their personal/business information. 45% are unsure about how companies use their data. To build trust, be transparent with how you collect and manage customer data.
Metadata
DECEMBER 5, 2023
Companies running 500-1,000 monthly experiments are experiencing nearly 16X more ROI. They were interested before, but they weren’t ready to buy or just needed to hear the message again. The Native LinkedIn audience—home of B2B paid ads—also ranks high at 11X ROI, but comes at a huge cost. There’s a sweet spot.
Marketing Graham
JUNE 1, 2022
Sales and marketing would get together and build a list of key organisations to be targeted. The SaaS start-up was a company called Schej. I had already conducted some marketing for Schej and there were various companies at each stage of the Suspect-to-Sale process (or if you prefer, ‘the marketing funnel’).
Terminus
NOVEMBER 13, 2019
When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. That brief history of my MarTech journey still lives on LinkedIn , but in essence, I declared that I wanted to make things easier for marketers. . Cut to now, and account-based marketing isn’t so new anymore.
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