B2B Marketing Traction

MARCH 13, 2015

The cost was what he was used to spending when he was in a corporate marketing role, but it wasn’t in the small business’s budget. Plus, the small business was a CPA firm that was sensitive to pricing because of their profession! Every business has a different culture, budget, target audience and ability to execute.

Consulting 100

Consulting Planning Marketing Proposals Cost per Acquisition 100

B2B Marketing Traction

JANUARY 13, 2016

When you show a vendor that you have planned and budgeted for marketing, they know they need to come to the table with a sharp pencil. The videographer gave a price for each video, without knowing if he would get any further business. But, one-time pricing is usually much higher than on-going client work.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

NOVEMBER 11, 2011

If your competitors are weak, and you are strong, you could win by attacking them directly with the same products and pricing. If you have a new way of doing things or a new way to cut costs and offer your product or service at a lower price, you could flank your competitors and establish marketshare before they can make similar changes.

Guerilla Marketing 100

Guerilla Marketing Planning B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 6, 2012

” A resourceful marketing consultant can bring the right solutions to your table at a cost-effective price, whether they are part of a big firm or a solo practitioner. With the right project manager in place, independent workers can get the job done, often under budget. The answer is “Yes!”

Consulting 100

Consulting Paid Search Agency Work Management Marketing Management 100

B2B Marketing Traction

MARCH 12, 2010

The marketing budget can be minimized by leveraging word of mouth marketing with inbound marketing. In this stage, effective marketing strategies include reducing costs, eliminating ineffective distribution channels, unbundling or simplifying the product offering, reducing price and promotion budget.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100