WebMarketCentral

DECEMBER 9, 2009

Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L. Smith explains how marketers can use video search engine optimization (VSEO) and video search engine marketing (VSEM) to maximize both the organic and paid search value of video assets.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

NOVEMBER 7, 2007

In a recent Search Insider post , Gord Hotchkiss asks the question: "Will Agencies Get Search?" Search is measurable. Search is hard ("You'll never hit a search home run with one inspired brainstorm.You just keep plugging away, tweaking keywords and pulling in prospects"). Search is utilitarian.

SEM 20

SEM Budget Programs Advertising Agencies Paid Search Agency 20

WebMarketCentral

JANUARY 28, 2009

On the buyer side, FYIndOut is targeted at SMBs that are generally too small to have policies against endorsing vendors (as many larger enterprises unfortunately do) or to be clients of analyst firms like Gartner or Forrester. Yet, in the business world, we still go by the biggest ads in the Yellow Pages or the top results on a search engine.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20