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Gartner: Are Your Ready for More Buyers and the IT to Business Shift?

The ROI Guy

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Who’s in Charge: The Business or IT? Back in the day, technology purchase decisions were more complex and as such, IT used to own the majority of the budget and lead almost all of the decision making process.

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Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson

The ROI Guy

In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively. B2B sales processes are becoming “consumerized.“

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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B2B Category Creators Episode 6 Transcript

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This is the fourth category I’ve created in my software career. I’ve spent my life building software for big companies. He joined HP Software and became my boss and he’s why we’re talking. I’m Michel Feaster. I’m the founder and CEO of Usermind. It’s my first company about seven years.

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