Martech
DECEMBER 19, 2023
Many of the well-known cloud-based marketing tools can build lists based on certain criteria. Many also include the functionality to engage with the list members via email or to create campaigns that are running on other channels (like paid ads) and connect to data sources to import data from those channels.
LeadsRX
FEBRUARY 21, 2021
What strikes me about marketing attribution software is that while it’s used by marketing folks, the results are often consumed by C-level executives. Are we getting a return for our marketing spend. They all want to know what the cost of customer acquisition is. What’s really driving customer lifetime value.
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Sprout Social
MARCH 14, 2022
Whether it’s a specific day that you’re honoring or a multi-month initiative that’s being kicked off for the first time, there’s one thing that brands today are having to focus on now more than ever— placing inclusivity at the forefront of the conversation. We are taking action to drive meaningful change.
SnapApp
JULY 26, 2018
Gone are the days where a generic marketing professional could walk into a company and perform just about any marketing function. Today, marketing professionals are expected to be multi-dimensional, but often are held accountable to different metrics and rely on different skills and expertise based on their unique position.
Computer Market Research
SEPTEMBER 29, 2017
A performance-based MDF program is the backbone of a stable and healthy distribution sales channel. Performance-based MDF Program provides your company with the flexibility and workforce to reach end-customers in geographical locations and market segments that your direct sales cannot reach while validating their performance.
Heinz Marketing
MAY 1, 2024
Are you looking to optimize marketing spend, understand customer journeys, or improve campaign effectiveness? Decide what key metrics (KPIs) are most important for your business, such as engagement rate through different channels, conversion rate, customer acquisition cost (CAC), or lifetime value (LTV).
Martech
APRIL 28, 2023
But it’s also true there have been hundreds of conversations with MarTechBot, some of which have been multi-question threads with increasing specificity. For example in a single chat, a user asked these two questions back to back, getting answers for both: What are the key considerations before we conduct a full marketing technology audit?
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