Only B2B
MARCH 27, 2024
B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Must Read: MQL vs SQL: Which Lead Matter More & When? Marketing casts a wide net at the top, attracting potential customers. Ah, the never-ending quest for qualified leads!
Adobe Experience Cloud Blog
JULY 24, 2020
In most organizations, just getting started with marketing automation, programs tend to be more technical than strategic. Marketo Engage is the Ferrari of marketing automation with an abundance of capabilities to streamline operations and provide valuable insight beyond clicks, views, and registrations.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Metadata
AUGUST 14, 2023
The final installment of our Meta with Metadata series dives into how we help performance marketers manage their budgets, pace correctly, and optimize for revenue. How does Metadata help performance marketers spend on the right stuff? This is the norm.
ViewPoint
FEBRUARY 24, 2016
Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. Here are 5 things CEOs need to consider in order to fix what is broken: What is the CEO’s role as it relates to marketing and sales? Someone once told me that CEOs don’t care about leads.
B2B Marketing Analytics
JANUARY 8, 2020
Executing a successful ABM strategy is easier said than done given the natural tendency across marketing to lean towards the “spray and pray” approach to drive the so-called leads and MQL volume. As all marketers would agree, ABM is all about focusing on a critical few rather than trivial many.
B2B Marketing Analytics
OCTOBER 20, 2019
Given the growing scrutiny around marketing budgets and the asks across the c-suite for ROI from the marketing spend , these analytics powered optimization process is critical to keep fueling the demand generation engine and at the same time delivering the ROI for growth marketing.
Adobe Experience Cloud Blog
SEPTEMBER 21, 2016
Here at Marketo, the marketing operations team owns all things data–cleaning our lead database, appending data from 3 rd party sources, and segmenting our data. Marketing automation is a powerful platform because you can architect it to start tracking what your leads are doing through each stage of the buyer’s journey.
Expert insights. Personalized for you.
71 
Let's personalize your content