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chiefmartech
JUNE 20, 2016
Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.”
Martech Advisor
SEPTEMBER 16, 2019
In this exclusive interaction with MarTech Advisor , Anuj Khanna Sohum , CEO and managing director, Affle, shares the company’s business plans, lessons for peers in the adtech space, and his notes to enhance customer experience (CX) using marketing automation data, post the IPO. Found these views interesting?
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Adobe Experience Cloud Blog
NOVEMBER 15, 2012
by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.
Adobe Experience Cloud Blog
DECEMBER 16, 2016
Author: Jessica Menden and Tim Wolfe Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley. Add to this the fact that you have one of the most distinct customers: young kids and teenagers.
Adobe Experience Cloud Blog
APRIL 7, 2015
According to CustomShow , 97% of a company’s marketing budget is spent on the top and middle-of-the-funnel— which is where online ad campaigns play a key role. As a result, marketers need to start exercising control at the very beginning of the buyer’s journey by targeting ads specifically to audiences they deem most relevant.
Marketing Insider Group
FEBRUARY 5, 2024
(Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. WARC) 94% of B2B marketers implement ABM strategies. WebFX) 80% of marketers plan to augment their ABM budgets. LinkedIn) An ABM strategy can boost marketing revenue by 208%.
Engagio
OCTOBER 1, 2019
In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond. I know all this sounds hard.
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