Madison Logic

JULY 6, 2023

This surge indicates a probable increase in purchases and implementations later this year. Identify and Prioritize In-Market Accounts and Buying Committee Members SMBs are increasingly researching how AI can impact their businesses, despite historically being considered a game for large organizations.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

PureB2B

JULY 7, 2022

This can come from first-party sources (customer purchase history, website activities, previous conversations, etc.) Intent-driven lead generation is the result of using intent data to supercharge the lead generation process. 55% of sales leaders are using intent data to grab in-market leads.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

The ABM Agency

APRIL 30, 2023

The Four Pillars of Account Based Marketing Identifying Target Accounts: Selecting high-potential companies based on predefined criteria such as market fit, revenue potential, likelihood of purchase intent, etc., ensuring your efforts are directed towards valuable opportunities.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Engagio

OCTOBER 13, 2020

Larger buying committees ( 12-16 people ) mean that sales reps can’t possibly be talking to every stakeholder 1:1 during a sales cycle — yet talking with multiple personas is exactly what Marketing is good at. (In In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.).

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Televerde

OCTOBER 30, 2019

According to InsideView, by the year 2020, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes. The projected growth of the AI software market from 2016-2025 is $1.4 billion (Gartner, 2016). Social media advertising represents about one-quarter of total online marketing spend.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45