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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

In addition, marketers house several creatives who are worried about the impact of AI and machine learning on their creative skillset. What about that content budget to create hype videos, thought leadership blogs, branded podcasts, influencer webinars, etc.? Becoming more data-driven with help from technology.

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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

You’ll learn more about your customers’ needs so you can profitably fulfill them. To successfully do that, a small business needs to identify what its target customer needs so it can fulfill those demands. . Having trouble associating your digital marketing spend to revenue? TrackMaven found many SMBs are.

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Keep Calm and Content On! 4 Ways to Write Compelling Content for Customer Nurturing

Adobe Experience Cloud Blog

Make sure that your marketing strategy and activities deliver on what you promise. If you offer them a coupon, fulfill it. Justify your marketing spend. 4 Ways to Write Compelling Content for Customer Nurturing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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What Challenges Are Agencies Facing in 2018?

Outbrain

My main solution has been to train freelancers on our processes as best I can, so we can fulfill the work we’ve been hired to do. It’s amazing how much leverage this grants you to focus on sales and business strategy instead of day-to-day fulfillment.” ” Kent from Anvil Media, Inc.

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Time to Shine — Announcing the 2021 Adobe Experience Maker Awards

Adobe Experience Cloud Blog

The Ambassador: recognizing the individual who has gone above and beyond to share their expertise, thought leadership, and has demonstrated a willingness to help their peers and colleagues succeed in their digital transformation and customer experience initiatives.

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4 Actionable Tips to Enhance Your Email Development Process

Adobe Experience Cloud Blog

of marketers spending at least a week producing a single promotional email , it is quite clear how developing an email marketing strategy is a critical and crucial task. The post 4 Actionable Tips to Enhance Your Email Development Process appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Time to Shine — Announcing the 2021 Adobe Experience Maker Awards

Adobe Experience Cloud Blog

The Ambassador: recognizing the individual who has gone above and beyond to share their expertise, thought leadership, and has demonstrated a willingness to help their peers and colleagues succeed in their digital transformation and customer experience initiatives.