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DemandBase
MAY 28, 2020
According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. But this is no time to fritter away marketing dollars chasing after the wrong accounts.
Marketing Insider Group
MAY 26, 2020
Instead of going dark when clients and prospects need us most – or filling the digital space with the same content, Lisa is advising that marketing teams get creative with their lead gen and demand gen programs, get bold with their brand and involve interactive content. There are no in-person experiences.
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DemandBase
MARCH 10, 2020
As B2B marketers, we spend a lot of time and money driving visitors to our websites. We invest in display advertising, PR, SEO, SEM, content, and various social channels. In fact, Demandbase found that target accounts who saw our ads and engaged on our website were 60% more likely to turn into opportunities. Start Simply.
Engagio
OCTOBER 13, 2020
That means Sales is working on the activities that used to “belong” to Marketing, such as sourcing email addresses, prospecting new leads, emailing prospects, and leveraging social media. In this new environment, Marketing has a new job. Marketers, how you evolve to work with sellers is the most important factor in your success.
The ABM Agency
APRIL 30, 2023
As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging. Table of Contents: What is Account Based Marketing?
Full Circle Insights
FEBRUARY 28, 2021
The idea was that if all relevant data could be consolidated in (and accessed and edited from) a single repository, it would break down data silos and eliminate errors that are introduced when multiple versions of a dataset are maintained and edited in separate locations. Top 10 Reports Your CMO Wants from Digital Marketing.
Marketing Insider Group
JULY 1, 2020
Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.
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