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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

These business owners would be best advised to either spend their time on other tactics or hire someone who knows and enjoys social media to interact on their businesses’ behalf. Social media may be good for 99 things, but lead generation ain’t one of them. B2B Lead Blog ). Leaders West ).

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Focus on Content in B2B Marketing

Industrial Marketing Today

This guide will walk you through each step involved in creating a roadmap for a successful business Website. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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Content Marketing in the 90s: What Was It Like?

SnapApp

In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . The company sat at the middle of the marketing model, and messages flowed outward through different channels with limited opportunities for input and/or cross-channel. . .

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Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week

Hubspot

While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. Your boss likely wants you to get even more leads this month than last month. This blog post identifies five A/B testing mistakes that marketers should avoid.

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

26) 45% of B2B companies increased marketing budgets due to past inbound success. 27) Outbound budgets continue their annual decline, amounting to just 23% of all marketing spending in 2013. 30) 14% of all budget changes in 2013 were the result of a change in management. Business Blogging.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. 4 Marketing Management and Measurement Stats. B2B Marketing ). However, just over a third of marketers view each channel as valuable for lead generation.

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Content Curation Grows Up, Original Content Still Key

Online Marketing Institute

Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives. Curation establishes thought leadership : 79 percent of content curators listed thought leadership as the primary objective.